Hi there, I'm
Victor
Estival
Senior Product Marketing Leader
20+ years turning complex tech into stories people actually care about. From cloud infrastructure to blockchain protocols. Based in Madrid, Spain.
Hi there, I'm
Senior Product Marketing Leader
20+ years turning complex tech into stories people actually care about. From cloud infrastructure to blockchain protocols. Based in Madrid, Spain.
About me
I've spent 20+ years at the intersection of technology and storytelling. I started my career deep in infrastructure, cloud, and open source, working with teams at Canonical, Red Hat, Microsoft, and SUSE.
Then Web3 happened, and I jumped in. Since 2022 I've been leading product marketing at some of the most recognised protocols in the space: Chainlink, Polkadot, Polygon, and now Algorand Foundation.
Whether it's positioning a cloud management product for enterprise IT or helping developers understand why they should build on a new blockchain, I love making complex things click.
Where I've worked
Building the product marketing function from the ground up. Working closely with the developer community, shaping how people understand and engage with the Algorand ecosystem.
Web3
Led product marketing for one of the biggest names in Web3. Worked hand in hand with DevRel to make sure developers had everything they needed to build on Polygon and actually want to do it.
Web3
Helped Polkadot tell a clearer story to developers. Ran programs and hackathons to grow the community and make the platform a place developers genuinely wanted to be part of.
Web3
Took on the full product portfolio and made each product legible to the market. From Proof of Reserve to Data Feeds, my job was to make sure people understood why Chainlink was essential infrastructure.
Web3I work with early-stage and growth-stage companies that need senior product marketing thinking without a full-time hire. That means helping them figure out who they're talking to, what they're really saying, and how to say it in a way that lands. Positioning, messaging, launch strategy, sales narratives, the kind of work that shapes how a product is perceived from the outside.
Built the technical marketing team and helped position SUSE's products in a competitive open source market. Spent a lot of time translating deeply technical content into things that actually moved the needle commercially.
Web2
Focused entirely on the developer community at Microsoft's scale. Built programs, content, and events to help developers find their way into the Microsoft cloud ecosystem in a way that felt genuine, not corporate.
Web2
Almost five years building technical marketing for Red Hat's management products. Created content, demos, and narratives that made enterprise IT teams understand why open source was the right bet for their infrastructure.
Web2
Helped customers navigate the early days of OpenStack and private cloud. Spent time everywhere from pre-sales to actual implementation, which gave me a hands-on technical foundation I still rely on today.
Web2
Four years supporting enterprise sales teams with demos, technical presentations, and complex solution proposals. I ran the Demo Center and grew it significantly. This is where I learned to make technology tangible for people who don't live inside it.
Web2
Where it all began. Several years working with IBM infrastructure, AIX, WebSphere, Tivoli, and Power Systems. Support, consulting, and training roles across different companies. The technical foundation everything else is built on.
Web2What I do
Say hello
Open to conversations about product marketing, Web3, developer ecosystems, and new opportunities.